KERATIN TREATMENT SAFE / CHEMICAL STRAIGHTENER SAFE / COLOR SAFE/ SULFATE FREE / PARABEN FREE / SODIUM CHLORIDE FREE Argan oil is natural oil derived from the crushed fruit and nuts of the Argan tree indigenous to Morocco. Argan oil is high in unsaturated fatty acids, rich in omega 9 and naturally contains vitamin e that nourishes and replenishes dry brittle hair. Argan Oil Infused Hydrating Shampoo is excellent for locking in moisture and improving shine and luster. Great for all hair types especially chemical or color treated hair. Argan oil infused hydrating shampoo can be used daily. Directions: Start with a dime size amount and apply to wet hair. Emulsify and massage into hair. Apply more as needed. Cleanse and rinse completly. For more nourishment and manageability follow with Argan Oil Infused Hydrating Conditioner and Argan Oil Infused Hydrating Leave-In Nourishing Serum.