TONES HIGHLIGHTED BLONDE AND GRAY HAIR / NEUTRALIZES YELLOW AND BRASSINESS / PARABEN FREE With a blend of Mica and natural balancing extracts, Purple Color Enhancing Shampoo tones and brightens highlighted blondes, gray hair and will neutralize yellow and brassiness. Also adds volume to hair. Purple Color Enhancing Shampoo is not recommended as a daily shampoo. Purple Color Enhancing Shampoo is only recommended as needed to tone color. Due to natural ingredients, a slight separation of product may occur. Purple Color Enhancing Shampoo is great for all hair types. Directions: Shake well before use. Wet hair and massage a generous amount of shampoo throughout. Leave on for 3 minutes, rinse and repeat if needed. For additional color enhancing, follow with Purple Color Enhancing Conditioner. Use as needed until desired brightness and tone is achieved. CAUTION: This product contains ingredients which may cause skin irritation on certain individuals. Preliminary patch test should be made.